Website Content: Virgin Hotels Rebrand

In 2023, Virgin Hotels underwent a global website overhaul. From their home pages and room listings to their restaurant offerings and event venues, every page across every destination needed new copy. Of course, being part of the Virgin brand, they wouldn't settle for just any copy. It needed to be edgy, light-hearted, a little cheeky, and (much to my delight) sprinkled with puns. Right up my alley!

It took two months, a lot of Red Bulls, and hours of research but we got there in the end. And I couldn't be prouder of the final product. I've included some samples in this portfolio but if you want the full experience, go to virginhotels.com, pick a destination, and get stuck in!