Brand Positioning: The TEFL org

Teaching English as a Foreign Language (TEFL) has become a saturated market, with new providers popping up every day. With so many options available, and many providers resorting to price wars to give themselves a competitive edge, getting noticed was becoming increasingly difficult.

Our client, The TEFL org, is one of the most established and experienced TEFL providers in the country, but their brand identity did little to differentiate themselves from the competition. So, we were tasked with helping them develop their brand and create a new brand identity.

I worked closely with the client to develop a new creative brand strategy - looking at their values, truths and proposition. This was then used to create a creative brand proposition, encompassing a manifesto, target audience segmentation, tone of voice and a new strapline (Learn to teach, from teachers). 

A new brand identity was then developed by our design department, bringing everything together in a visually striking way.