Step Beyond: Corporate Campaign

Thermo Fisher Scientific is the global leader in scientific instrumentation, reagents and consumables, and software and services to healthcare, life science, and other laboratories. 

Thermo Fisher Scientific lives by their brand mission of helping to make the world healthier, cleaner, and safer. They do this by staying a step ahead of the science, so that their customers can go a step beyond in everything that they do.

We were approached by the Corporate Biotech division of Thermo Fisher Scientific to create a campaign that would bring their brand mission to life and create an emotional connection with their customers and investors.

Instead of simply telling people that we support our customers, we wanted to show it by creating a campaign that truly put our customers at the heart of everything. Using our platform to champion them and celebrate their scientific advancements with the rest of the world. To do so, we found three stories to share with the world – a young boy named Gideon who was able to beat the odds and overcome an aggressive cancer diagnosis thanks to an innovative treatment called CAR T Cell Therapy; a sheriff who has drastically reduced crime in his community and prevented potential repeat offences thanks to rapid DNA testing; and a community lab in Flint, Michigan, who is helping residents reconnect with their water supply by teaching local STEM students how to test their water for lead.

The campaign was launched across video platforms such as YouTube, digital display, programmatic display, email and both organic and paid social media (Instagram, Twitter, LinkedIn) – with each video housed on the Corporate Biotech landing page, which can be found here: https://www.thermofisher.com/u... 

RESULTS

The campaign is still in its infancy, having only launched in July 2022 but internally, the campaign has resonated with employees and stakeholders alike, with the Senior Director of Brand Strategy being brought to tears when watching ‘Gideon’ for the first time. Since the campaign launched, three other customer stories have gone into development and many customers have expressed keen interest in having their company take part in future videos.