MINI owners love their MINIs, but when it comes to getting them serviced, they opt for no-name workshops that offer cheaper prices. Unfortunately, those cheap prices often mean cheap, knock-off products - especially when you're dealing with a unique car. Essentially, taking your MINI to a non-MINI workshop is like taking your child to a vet - they have kind of the same credentials, but it's still not the same.

For these radio adverts, we actually called real businesses and asked for advice that didn't relate to their specialty. The recordings of these phonecalls became our adverts.

I conceptualised these ads then wrote and produced them with another writer, Nhlanhla Ngcobo.