intu: Where Christmas Kicks In

intu, a chain of shopping centres located around the UK, tasked us with creating their Christmas ad.

Whether it's the first bite of a mince pie, seeing the Christmas lights switch on, hearing a carol or buying gifts, everyone has a moment where it starts to really and truly feel like Christmas.

For our Christmas campaign, we wanted to show this Christmas 'kicks in' moment by following the journey of a woman who is about to experience it herself. The slow build of emotion is shown through the addition of illustrated Christmas baubles that start to attach themselves to her with each festive moment, culminating in the final 'kicking in' when she sees a big, beautiful Christmas tree. 

For our print campaign, in-mall collateral, and online platforms, we used emotive imagery that represented the 'kick in' moment, enhanced with illustrations in the same style of the TVC.

This was followed by a 'post-Christmas' advert where we that those festive feels can continue to kick in, even after the big day is over.

I conceptualised, wrote and produced these adverts.