Enterprise Print: No Hidden Pork

South Africa had been hit with a scandal: non-pork meat products in numerous big chain grocery stores had been tested and found to contain pork.

We decided to use this highly topical opportunity to create a series of three tactical print ads, reminding consumers that our products were truly pork-free. The ads ran in local newspapers popular with the Kosher and Halal communities.  

I conceptualised and produced the ads with my Art Director, Kyra Antrobus.

This campaign got a finalist in the One Show and the South African Loeries.