BOMA Woman Powered Wednesdays: Brochure

BOMA's mission is to deliver economic inclusion to the most marginalised and vulnerable individuals in the world, with a specific focus on empowering female entrepreneurs in the drylands of Africa.

We were challenged to come up with a campaign, concept or activation that would help them raise funds for the important work that they do. Our solution was to create 'Women Powered Wednesdays', a campaign that sought to empower and celebrate female entrepreneurs, while raising money for BOMA. Female-powered businesses were invited to take part in the initiative by making a donation and, in return, receive a WPW toolkit that included social media badges, in-store collateral, window stickers and other marketing materials needed to advertise the fact that they were a women-powered business supporting other female entrepreneurs in Africa.